7 SEO Trends for 2020 you must read

Posted byadler92donovanPosted inUncategorized
Search engine optimisation (SEO) is an ever-evolving beast of the marketing world, and also the constant changes within the space are part of what makes it a thing that is put on the back-burner of many a marketing strategy. However, with Google’s constant algorithm updates (3,200 at the past year alone!) , it would be remiss to ignore it.

With 3.2 billion net users globally making multiple search queries each day (3.5 billion and counting) that lead to a huge number of websites, the digital landscape is a very competitive space — to say the least. To make certain that the right eyeballs are landing in your website (for example related to what you are offering — whether a product or service), well-planned SEO tactics are crucial.

Many businesses end up avoiding doing SEO because they find it daunting, or find that they have a much better yield from paid media. When it could be true that a short-term, high-spend paid campaign can get the outcome that you are after, for long-term brand achievement, SEO is a crucial pillar to your marketing strategy and overall efforts.

As we mentioned, the world of SEO is constantly changing. If you’re thinking about getting your SEO efforts going or getting your strategies in better shape, take a look at our definitive SEO how-to manual. Also, to prepare yourself in 2020, here are 7 key trends that will surface that you can further optimise :

SEO Trend#1: Voice search — whenever they speak, be discovered

Voice search is growing exponentially, and will be the biggest change to reach the search engine optimization space, with 50 percent of all online searches predicted to be voice-based by next year.

Voice search is all about asking questions in real time, meaning that the targeted terms in SEO are more conversational. However, when using voice searches that the search engine has to do a great deal more work to get the relevant information that the user is looking for at that moment. This makes short choppy key words not so important anymore.

To optimise for voice search, ensure your content is designed to answer genuine queries rather than targeted to a particular keyword or set of keywords.

46 percent of all Google searches are location-based, meaning nearly half the searches are primed for local targeting and optimising. 34 percent of”near me” searches done via background and tablets lead to store visits. Local optimisation brings your company to the attention of the audience that is most likely to see you. It also associates you as a recognized company to the particular search term they are found for.

Make sure you claim and optimise listings across Google My Business, Apple Maps and Bing Places, while encouraging your clients to leave a review to increase your brand’s trustworthiness. Also, confirm that your website is mobile friendly, as most of the local searches are done through a mobile device. Voice search ties in here as well, as many times folks are looking for businesses to visit as they are moving.

SEO Trend#3: Mobile-first index and UX — it’s all about the encounter

You could have a truly responsive website on desktop computer, but when your cellular variant is not user-friendly, you are going to miss out. 52% of global online traffic stems from cellular users, and this number is only growing with the increasing adoption of smartphones to people’s daily lives.

However, technology and the way people find information through their mobile devices is getting so advanced that it is not sufficient to just have a cellular site. The interface has to be easy to read, grab people’s attention and have the ability to answer their queries at least keep them entertained. You can check whether your site is fully optimised for mobile with Google’s Mobile-Friendly Test.

SEO Trend #4: Video content — Capture their imagination

Current internet users want to acquire information through online videos, either for academic purposes or just for entertainment. This is especially true for millennials and younger audiences. That’s why executing online video ought to be on the radar for most companies. A quality video can attract many users if it’s dynamic and doesn’t put viewers to sleep.

To reach more people with your videos you need to optimise it to search users. The description and headline are prime real estate for appropriate keywords and phrases. This will make sure that the video creates maximum impact amongst the audience most likely to engage with that topic.

SEO Trend #5: Image search — Look great, feel good

In fact, according to MIT, 90 percent of information transmitted into the human brain is visual. Image search, or visual search, is a climbing trend that has come with the growth of artificial intelligence (AI). Images are scanned by AI to understand the components, and showcase the relevant desired results.

So how can you optimise for visual search? Firstly, it’s important to add descriptive alt-text to images such as relevant keyword phrases to rank for the ideal content. It’s also key that all image titles, alt tags, file names and image size are optimised for a quicker website and for better context.

SEO Trend #6: Content quality — Do not say things for the sake of it

Informative and quality articles are the only type of content that can grow a website’s popularity in 2020 and beyond. wollongong seo expert are quick to find and dismiss web pages or blog articles that are too salesy.

Google, or any veritable search engine at that, aim to provide relevant search results . That is why when you set content up to rank, they ought to also be content that helps. This is why sites that try to answer users’ questions better than anyone else ranks greater than those that do not.

Ideally, you must publish high-quality content consistently so that your site will always stay active and fresh in the eyes of Google and its ranking algorithm. Google is also particular about the”live time” or the time users stay on a particular webpage. When you write useful content for people, this has a tendency to go up and so will your ranking.

SEO Trend#7: Search engine-focused articles — It’s not only what you say, but in which as well

Currently, Google is believed to be the best internet search engine available and they are constantly updating their platform to improve user experience. While it’s unlikely that Google will lose its popularity, there are other search engines out there.

However, platforms such as Amazon (which aren’t traditional search platforms) require you to optimise your articles based on their own standards. Apart from Google, it’s also important to consider parameters on search engines like YouTube, Facebook, DuckDuckGo, and Bing. Before posting content on your site, ensure that you can have a good rating on any platform that has search capabilities.

Conclusion

While you prepare your marketing plan for 2020, it’s integral that you just keep SEO as a cornerstone inside.

  • Location-based SEO is important to receive your immediate audience engaged.
  • User experience is important, and a great way to focus on that would be to guarantee mobile-first UX layouts.
  • Image and video based content are crucial in this visual age we are living in.
  • Make sure your content is useful, informative and engaging — and print regularly. Also, optimise for search engines that are not Google.


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