Be yourself; Everyone else is already taken.
— Oscar Wilde.
This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.
Be yourself; Everyone else is already taken.
— Oscar Wilde.
This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.
With 3.2 billion internet users globally making multiple search queries every day (3.5 billion and counting) that lead to a huge number of sites, the digital landscape is a very competitive space — to say the least. To make certain that the right eyeballs are landing in your site (for terms related to what you are offering — whether a product or service), well-planned search engine optimization tactics are crucial.
Many businesses wind up avoiding doing SEO because they find it daunting, or see that they have a much better return from paid media. When it could be true that a short-term, high-spend paid campaign can find the results that you are after, for long-term brand success, SEO is a crucial pillar into your marketing strategy and overall efforts.
As we mentioned, the entire world of SEO is constantly changing. If you are thinking about getting your search engine optimization efforts going or getting your strategies in better shape, take a look at our authoritative SEO how-to guide. Also, to prepare yourself in 2020, here are 7 key trends that will surface that you can further optimise for:
SEO Trend#1: Voice search — when they speak, be discoveredVoice search is growing exponentially, and will be the biggest change to reach the search engine optimization space, with 50% of all online searches called to be voice-based by next year.
Voice search is all about asking questions in real time, meaning the targeted phrases in SEO are more conversational. However, when utilizing voice searches that the search engine has to do a lot more work to acquire the relevant information that the consumer is looking for at that moment. This makes brief choppy key words not so important anymore.
To optimise for voice search, ensure your content is designed to answer genuine queries rather than targeted to a specific keyword or set of keywords.
SEO Trend #2: Local SEO — Location, location, location46% of all Google searches are location-based, meaning nearly half the searches are primed for local targeting and optimising. 34 percent of”near me” searches done via background and tablets lead to store visits. Local optimisation brings your company to the attention of the audience that is most likely to see you. It also associates you as a recognised company to the particular search phrase they are found for.
Ensure you claim and optimise listings across Google My Business, Apple Maps and Bing Places, while encouraging your customers to leave a review to increase your brand’s trustworthiness. Also, confirm that your site is mobile friendly, as most of the local searches are done via a mobile device. Voice search ties in here as well, as many times folks are looking for businesses to visit as they are moving.
SEO Trend#3: Mobile-first index and UX — it is all about the encounterYou could have a really responsive website on desktop computer, but when your cellular variant is not user-friendly, you are seriously going to miss out. 52% of global online traffic stems from mobile users, and this amount is only growing with the increasing adoption of smartphones into people’s daily lives.
But technology and how folks find information by using their mobile devices is becoming so advanced that it’s not sufficient to just have a mobile site. The interface has to be easy to read, grab people’s attention and have the ability to answer their own questions or at least keep them entertained. You can assess whether or not your site is fully optimised for mobile using Google’s Mobile-Friendly Test.
SEO Trend #4: Video content — Capture their imaginationPresent internet users prefer to acquire information through online videos, possibly for academic purposes or for entertainment. This is especially true for millennials and younger audiences. That’s why implementing online video should be on the radar for most companies. A quality video can attract many users if it is dynamic and doesn’t put viewers to sleep.
To reach more people with your videos you need to optimise it for search users. The description and headline are prime real estate for appropriate keywords. This will make sure that the video creates maximum impact amongst the audience most inclined to engage with that subject.
SEO Trend #5: Image search — Look great, feel goodIn fact, according to MIT, 90 percent of information transmitted into the human brain is visual. Image search, or visual search, is a climbing tendency that has come with the growth of artificial intelligence (AI). Images are scanned by AI to understand the components, and showcase the relevant desired benefits.
So how do you optimise for visual search? Firstly, it’s important to add descriptive alt-text to images such as relevant keywords to rank for the right content. It’s also crucial that all image titles, alt tags, file names and image size are optimised for a faster site and for improved context.
SEO Trend #6: Content quality — Don’t say things for the sake of itInformative and quality articles are the sole type of content that can increase a website’s popularity in 2020 and beyond. Online consumers are quick to detect and dismiss web pages or site articles that are too salesy.
Google, or any veritable search engine at that, aim to present relevant search results to users. That is the reason why when you set up content to rank, they should also be content that helps. This is the reason why sites that try to answer users’ questions better than anyone else ranks higher than the ones that don’t.
Ideally, you should publish high-quality articles consistently so that your website will always stay active and fresh in the eyes of both Google and its ranking algorithm. Google is also particular about the”dwell time” or the time users stay on a specific webpage. If you write useful content for people, this has a tendency to go up and so will your ranking.
SEO Trend#7: Search engine-focused articles — It is not only what you say, but in which as wellPresently, Google is considered the best internet search engine available and they are constantly updating their platform to improve user experience. While it’s unlikely that Google will lose its popularity, there are several other search engines out there.
But platforms like Amazon (that aren’t traditional search platforms) need you to optimise your content based on their standards. Apart from Google, it is also important to think about parameters on search engines like YouTube, Facebook, DuckDuckGo, and Bing. Before submitting seo services on your site, make certain that you can have a good rating on any platform that has search capabilities.
Conclusion
While you prepare your marketing plan for 2020, it is integral that you keep SEO as a cornerstone within it.

With 3.2 billion net users globally making multiple search queries every day (3.5 billion and counting) that lead to millions of websites, the digital landscape is a highly competitive space — to say the least. To make sure the right eyeballs are landing on your website (for example related to what you are supplying — whether a product or service), well-planned search engine optimization tactics are key.
Many companies wind up avoiding doing SEO because they find it daunting, or see that they have a much better yield from paid media. While it might be true that a short-term, high-spend paid campaign can get the results that you are after, for long term brand success, SEO is a crucial pillar to your marketing strategy and overall efforts.
As we mentioned, the entire world of SEO is constantly changing. If you are thinking about getting your SEO efforts going or getting your strategies in greater shape, take a look at our definitive SEO how-to guide. Also, to prepare yourself in 2020, here are seven Important trends that will surface that you can further optimise :
SEO Trend#1: Voice search — whenever they speak, be foundVoice search is growing exponentially, and will be the biggest change to reach the search engine optimization space, together with 50 percent of all online searches called to become voice-based by next year.
Voice search is all about asking questions in real time, meaning that the targeted terms in SEO are much more conversational. But when utilizing voice searches the search engine must do a lot more work to acquire the relevant information that the user is searching for at that instant. This makes brief choppy key words not so important anymore.
To optimise for voice search, ensure your content is designed to answer genuine queries rather than targeted to a particular keyword or set of keywords.
34 percent of”near me” searches done via background and tablets lead to store visits. Local optimisation brings your company to the attention of this audience that is probably to see you. It also associates you as a recognised business for the particular search term they are found for.
Also, confirm that your site is mobile friendly, as the majority of the local searches are done via a mobile device. Voice search ties in here as well, as many times people are looking for companies to visit as they are moving.
SEO Trend#3: Mobile-first indicator and UX — it is all about the experienceYou might have a really responsive website on desktop, but if your mobile version isn’t user-friendly, you are going to miss out. 52 percent of global internet traffic stems from cellular users, and this number is only growing with the increasing adoption of smartphones to people’s daily lives.
But technology and how folks find information by using their mobile devices is becoming so advanced that it’s not enough to just have a cellular website. The interface has to be easy to read, grab people’s attention and then have the ability to answer their questions at least keep them entertained. You can check whether your site is fully optimised for mobile using Google’s Mobile-Friendly Test.
SEO Trend #4: Video articles — Capture their imaginationCurrent internet users prefer to acquire information through online videos, either for academic purposes or just for entertainment. This is especially true for millennials and younger audiences. That’s why implementing online video ought to be on the radar for most businesses. A quality video can attract many users if it is dynamic and doesn’t put viewers to sleep.
To reach more people with your videos you will need to optimise it to search users. The description and headline are prime real estate for appropriate keywords and phrases. This will ensure that the video creates maximum impact amongst the audience most inclined to engage with that subject.
SEO Trend #5: Image search — Look great, feel goodHuman beings are visual creatures. In fact, according to MIT, 90 percent of information transmitted into the human brain is visual. Image search, or visual search, is a climbing trend that has come with the growth of artificial intelligence (AI). Images are scanned by AI to understand the components, and showcase the relevant desired results.
So how can you optimise for visual search? Firstly, it’s important to add descriptive alt-text to images including relevant keyword phrases to rank for the ideal content. It’s also key that all image titles, alt tags, file names and image size are optimized to get a quicker site and for better context.
SEO Trend #6: Content quality — Don’t say things for the sake of thisInformative and quality articles are the only type of content that will grow a website’s popularity in 2020 and beyond. Online consumers are quick to find and dismiss web pages or site articles that are too salesy.
Google, or any veritable search engine at that, aim to present relevant search results . That is the reason why when you put up content to rank, they ought to also be satisfied that helps. This is why sites that attempt to answer users’ questions better than anyone else ranks higher than the ones that don’t.
Ideally, you should publish high-quality content consistently so that your website will always stay active and fresh in the eyes of Google and its ranking algorithm. Google is also particular about the”live time” or the time users stay on a particular webpage. When wollongong expert seo write useful content for individuals, this has a tendency to go up and so does your ranking.
SEO Trend#7: Search engine-focused content — It’s not only what you say, but in which as wellPresently, Google is believed to be the very best search engine available and they are constantly updating their platform to improve user experience. While it’s unlikely that Google will lose its popularity, there are other search engines out there.
But platforms such as Amazon (that aren’t traditional search platforms) need you to optimise your articles based on their standards. Apart from Google, it’s also important to consider parameters on search engines such as YouTube, Facebook, DuckDuckGo, and Bing. Before submitting content on your site, make certain that you can have a good rating on any platform that has search capabilities.
Conclusion
While you prepare your marketing plan for 2020, it is integral that you keep SEO as a cornerstone inside. Together with the changing dynamics of what SEO can do for your website, make sure you check off all those things:

With 3.2 billion net users globally making multiple search queries each day (3.5 billion and counting) that lead to millions of sites, the digital landscape is a highly competitive space — to say the least. To make certain that the right eyeballs are landing in your site (for example related to what you are offering — if a product or service), well-planned SEO tactics are key.
Many companies wind up avoiding doing SEO because they find it daunting, or see that they have a much better yield from paid media. When it could be true that a short-term, high-spend paid campaign can get the outcome that you are after, to get long-term brand achievement, SEO is a crucial pillar to your marketing strategy and overall efforts.
As we mentioned, the entire world of SEO is constantly changing. If you are thinking about getting your SEO efforts going or getting your strategies in greater shape, take a peek at our authoritative SEO how-to guide. Also, to prepare yourself in 2020, here are 7 Important trends that will surface that you can further optimise for:
SEO Trend#1: Voice search — when they speak, be discoveredVoice search is growing exponentially, and will be the biggest change to reach the search engine optimization space, together with 50 percent of all online searches called to become voice-based by next year.
Voice search is all about asking questions in real time, meaning the targeted phrases in SEO are more conversational. But when using voice searches the search engine must do a great deal more work to get the relevant information that the user is looking for at that instant. This makes short choppy key words not so important anymore.
To optimise for voice search, make sure your content is intended to answer real queries rather than targeted to a particular keyword or set of keywords.
34 percent of”near me” searches done via desktop and tablets lead to store visits. Local optimisation brings your company to the attention of this audience that is probably to visit you. It also associates you as a recognised business for the particular search phrase they are found for.
Also, confirm that your website is mobile friendly, as the majority of the local searches are done via a mobile device. Voice search ties in here as well, as many times folks are searching for businesses to see as they are moving.
SEO Trend#3: Mobile-first indicator and UX — it is all about the experienceYou might have a truly responsive site on desktop, but when your mobile version isn’t user friendly, you are going to miss out. 52% of global online traffic stems from cellular users, and this number is only growing with the increasing adoption of smartphones into people’s daily lives.
But technology and how folks find information by using their mobile devices is becoming so advanced that it’s not enough to just have a cellular website. The interface has to be easy to read, grab people’s attention and then have the ability to answer their own questions at least keep them entertained. You can check whether your site is totally optimised for mobile using Google’s Mobile-Friendly Test.
SEO Trend #4: Video articles — Capture their imaginationPresent internet users prefer to get information through online videos, either for academic purposes or just for entertainment. That’s why executing online video should be on the radar for most businesses. A quality video can attract many users if it is dynamic and doesn’t put viewers to sleep.
To reach more people with your videos you will need to optimise it for search users. The description and headline are prime real estate for appropriate keywords. This will ensure that the video creates maximum impact amongst the audience most inclined to engage with that subject.
SEO Trend #5: Image search — Look good, feel goodIn fact, according to MIT, 90 percent of information transmitted to the human brain is visual. Image search, or visual search, is a climbing tendency that has come with the rise of artificial intelligence (AI). Images are scanned by AI to understand the elements, and showcase the relevant desired benefits.
So how can seo expert wollongong for visual search? Primarily, it’s important to add descriptive alt-text to images such as relevant keyword phrases to rank for the ideal content. It is also crucial that all image titles, alt tags, file names and image size are optimized to get a quicker website and for improved context.
SEO Trend #6: Content quality — Do not say things for the sake of thisInformative and quality articles are the only kind of content that will increase a website’s popularity in 2020 and beyond. Online consumers are quick to detect and dismiss web pages or blog articles that are too salesy.
Google, or any veritable search engine at that, aim to provide relevant search results to users. That is why when you put up content to rank, they should also be content that assists. That is why websites that attempt to answer users’ questions better than anyone else ranks greater than those that don’t.
Ideally, you must publish high-quality content frequently so that your website will always stay active and refreshing in the eyes of both Google and its ranking algorithm. Google is also particular about the”live time” or the time users stay on a particular webpage. When you write useful content for individuals, this has a tendency to go up and so does your ranking.
SEO Trend#7: Search engine-focused articles — It’s not only what you say, but in which as wellPresently, Google is believed to be the best internet search engine available and they are constantly updating their platform to increase user experience. While it’s unlikely that Google will lose its popularity, there are other search engines out there.
However, platforms like Amazon (which aren’t traditional search platforms) need you to reevaluate your content based on their own standards. Apart from Google, it’s also important to consider parameters on search engines like YouTube, Facebook, DuckDuckGo, and Bing. Before posting articles on your website, ensure that you can have a fantastic rating on any platform that has search capabilities.
Conclusion
As you prepare your marketing plan for 2020, it is integral that you just keep SEO as a cornerstone inside. With the changing dynamics of what SEO can do for your website, make sure you check off all those items:

With 3.2 billion net users globally making multiple search queries each day (3.5 billion and counting) that lead to a huge number of websites, the digital landscape is a very competitive space — to say the least. To make certain that the right eyeballs are landing in your website (for example related to what you are offering — whether a product or service), well-planned SEO tactics are crucial.
Many businesses end up avoiding doing SEO because they find it daunting, or find that they have a much better yield from paid media. When it could be true that a short-term, high-spend paid campaign can get the outcome that you are after, for long-term brand achievement, SEO is a crucial pillar to your marketing strategy and overall efforts.
As we mentioned, the world of SEO is constantly changing. If you’re thinking about getting your SEO efforts going or getting your strategies in better shape, take a look at our definitive SEO how-to manual. Also, to prepare yourself in 2020, here are 7 key trends that will surface that you can further optimise :
SEO Trend#1: Voice search — whenever they speak, be discoveredVoice search is growing exponentially, and will be the biggest change to reach the search engine optimization space, with 50 percent of all online searches predicted to be voice-based by next year.
Voice search is all about asking questions in real time, meaning that the targeted terms in SEO are more conversational. However, when using voice searches that the search engine has to do a great deal more work to get the relevant information that the user is looking for at that moment. This makes short choppy key words not so important anymore.
To optimise for voice search, ensure your content is designed to answer genuine queries rather than targeted to a particular keyword or set of keywords.
46 percent of all Google searches are location-based, meaning nearly half the searches are primed for local targeting and optimising. 34 percent of”near me” searches done via background and tablets lead to store visits. Local optimisation brings your company to the attention of the audience that is most likely to see you. It also associates you as a recognized company to the particular search term they are found for.
Make sure you claim and optimise listings across Google My Business, Apple Maps and Bing Places, while encouraging your clients to leave a review to increase your brand’s trustworthiness. Also, confirm that your website is mobile friendly, as most of the local searches are done through a mobile device. Voice search ties in here as well, as many times folks are looking for businesses to visit as they are moving.
SEO Trend#3: Mobile-first index and UX — it’s all about the encounterYou could have a truly responsive website on desktop computer, but when your cellular variant is not user-friendly, you are going to miss out. 52% of global online traffic stems from cellular users, and this number is only growing with the increasing adoption of smartphones to people’s daily lives.
However, technology and the way people find information through their mobile devices is getting so advanced that it is not sufficient to just have a cellular site. The interface has to be easy to read, grab people’s attention and have the ability to answer their queries at least keep them entertained. You can check whether your site is fully optimised for mobile with Google’s Mobile-Friendly Test.
SEO Trend #4: Video content — Capture their imaginationCurrent internet users want to acquire information through online videos, either for academic purposes or just for entertainment. This is especially true for millennials and younger audiences. That’s why executing online video ought to be on the radar for most companies. A quality video can attract many users if it’s dynamic and doesn’t put viewers to sleep.
To reach more people with your videos you need to optimise it to search users. The description and headline are prime real estate for appropriate keywords and phrases. This will make sure that the video creates maximum impact amongst the audience most likely to engage with that topic.
SEO Trend #5: Image search — Look great, feel goodIn fact, according to MIT, 90 percent of information transmitted into the human brain is visual. Image search, or visual search, is a climbing trend that has come with the growth of artificial intelligence (AI). Images are scanned by AI to understand the components, and showcase the relevant desired results.
So how can you optimise for visual search? Firstly, it’s important to add descriptive alt-text to images such as relevant keyword phrases to rank for the ideal content. It’s also key that all image titles, alt tags, file names and image size are optimised for a quicker website and for better context.
SEO Trend #6: Content quality — Do not say things for the sake of itInformative and quality articles are the only type of content that can grow a website’s popularity in 2020 and beyond. wollongong seo expert are quick to find and dismiss web pages or blog articles that are too salesy.
Google, or any veritable search engine at that, aim to provide relevant search results . That is why when you set content up to rank, they ought to also be content that helps. This is why sites that try to answer users’ questions better than anyone else ranks greater than those that do not.
Ideally, you must publish high-quality content consistently so that your site will always stay active and fresh in the eyes of Google and its ranking algorithm. Google is also particular about the”live time” or the time users stay on a particular webpage. When you write useful content for people, this has a tendency to go up and so will your ranking.
SEO Trend#7: Search engine-focused articles — It’s not only what you say, but in which as wellCurrently, Google is believed to be the best internet search engine available and they are constantly updating their platform to improve user experience. While it’s unlikely that Google will lose its popularity, there are other search engines out there.
However, platforms such as Amazon (which aren’t traditional search platforms) require you to optimise your articles based on their own standards. Apart from Google, it’s also important to consider parameters on search engines like YouTube, Facebook, DuckDuckGo, and Bing. Before posting content on your site, ensure that you can have a good rating on any platform that has search capabilities.
Conclusion
While you prepare your marketing plan for 2020, it’s integral that you just keep SEO as a cornerstone inside.
